About
In April 2020, a new brand was born in Rome, particularly influenced by the underground culture of the West Coast of the late 80s and early 90s. The SHADE-OFF™ project was born with the idea of creating unique, high-quality and timeless pieces. The research of materials and the study of colors are a fundamental part of the product creation process. In an increasingly frenetic and consumerist fashion industry, SHADE-OFF™ wants to offer timeless products, made to last and last.
Ten! This is the number of seasons in which all collections inspired by streetwear culture and influenced by communities around the world will be produced. The brand is committed to designing and creating the highest quality clothing. All collections are offered in extremely limited runs, available only in select stores worldwide. Each piece is part of one of the seasons that will be released over the next 10 years. The last and final season, Season 10, will be released in 2030.